Board ADVISORY as a service
The OFFERING
THE SOUNDING BOARD
An advisory board is a strategy-level sounding board: ten senior decision-makers, convened by invitation, meeting across the year to pressure-test a brand's strategy, shape its product direction, and hold an ongoing conversation about where the market is going. Built for long-term engagement, it returns stronger relationships, better-informed strategy and new business, and its value compounds as trust builds. Many brands find that an external partner creates better conditions for candid dialogue and strategic insight.
Core TEAM
VALERIA DOMINGUEZ
Founder & CEO
Felino
Palo Alto, California
Valeria brings the room, the curation, the taste, and the content — from Silicon Valley.
MARISOL MENENDEZ
Founder & CEO
Bilakatu
País Vasco, Spain
Marisol brings the ecosystem architecture and on-the-ground experience in Spain, backed by 25 years in open innovation at BBVA and South Summit, and as the founder of WITH.
VALERIA DOMINGUEZ Founder & CEO, Felino
Executive MBA/PLD, Harvard Business School
B.Sc in Mechanical Engineering
Multilingual in English, Spanish, French, and German
Member of the Board & Head of Digital Transformation Committee (2018–present) & Chief Digital Officer at Adolfo Dominguez (2011–2016) → led 20x sales growth & 27 country expansion
Vice President at the Corcoran Group, New York City (2004–2009)
Award-winning speaker at international eCommerce and Digital Strategy Conferences
MARISOL MENENDEZ Founder & CEO, Bilakatu
Industrial Engineer, Executive MBA, IESE
25+ years leading open innovation, ecosystem strategy, and strategic growth
Former Global Head of Open Innovation at BBVA → built the function and fintech ecosystem worldwide
Former Chief Open Innovation Officer at South Summit
Founder & CEO of Bilakatu and WITH, a network of 250+ female executives across 35 countries
Open innovation author and Co-Chair of the World Open Innovation Conference
TWELVE MONTHS, ONE TABLE
For one year, six to eight of Spain's commerce decision-makers convene around the client — counsel at the table, presence at its moments, their names beside the brand's. A room like this only forms around trust: convened from inside, it's a sales program; convened by a trusted name, it's an advisory board.
A Memorable YEAR
THE MEETINGS
Eight formal board sessions across the year — half virtual, half in person at curated venues, with the client at the table.
THE PRESENCE
Each member supports one or two moments of the year's calendar — and amplifies them socially, in their own name.
THE COMMITMENT
Four to five high-value hours per Chief per month, zero admin — every logistic carried for them.
Tale of Two CONTINENTS
US & EUROPE
BUSINESS DEVELOPMENT
The people who could change your trajectory, the ones who decide on platforms and partners, are invited to everything and show up to almost nothing. Felino builds the rooms they show up to, and puts your brand in them as the host. Each one is designed around what these professionals actually want: their equals in the room, their own name raised, something they keep. Go-to-market strategy, with the eye of a fashion house.
ECOSYSTEM Orchestration
