GO TO MARKET STRATEGY
The people who could change your trajectory, the ones who decide on platforms and partners, are invited to everything and show up to almost nothing. Felino builds the rooms they show up to, and puts your brand in them as the host. Each one is designed around what these professionals actually want: their equals in the room, their own name raised, something they keep. Go-to-market strategy, with the eye of a fashion house.
ECOSYSTEM Orchestration
EXECUTIVE ENGAGEMENT
Felino is a digital business strategy practice, with unrivaled expertise in convening the people who decide in digital business, fashion and technology. It creates the conversation a brand needs to be part of, and uses that conversation to open the market. Using the gathering as a tool, Felino translates a room into a market position. It has mastered the art of placing a brand at the centre of a night without making it the subject: present, felt, never the keynote. Working sessions, shadow boards, dinners, curated delegations to the industry's big moments.
The OFFERING
felino x KLARNA
STUDY
GO-TO-MARKET ADVISORY
Mechanical engineer by training, twenty years in digital business ∙ Based in Palo Alto, working between Silicon Valley and Europe ∙ Chief Digital Officer at Adolfo Dominguez through the transformation years, 20x sales growth across 27 countries, and on its board since 2018 ∙ Harvard Business School alumna ∙ She knows these rooms from both sides of the table.
Some brands come to Felino to enter a market. Some come to build a room. Some come because there is an audience they have never quite been able to reach, and they know that being introduced is different from being advertised at. The work has run from go-to-market advisory and brand strategy to the gatherings themselves — the guest list, the creative direction, the photography, and the story told afterwards. Twenty years of it, and the same people keep coming back.
What our CLIENTS Say ABOUT US
Founder, Bitwire
Founder & CEO, Melrose PR
Los Angeles, CA
“She’s extremely talented at building businesses and bringing in all the right people and service providers, and thinking ahead for what will be needed next.”
U.S. Bank
New York, NY
“Her talent to successfully develop and nurture those she works with is testament to her abilities as a business leader and an individual.”
Head of Business Solutions, Fizz
New York, NY
“Valeria's breadth of expertise across design and product helps bring a new company to life from zero to one with grace, confidence and quality.”
Advisory BOARDS as a service
COMINGSOON
An advisory board is a strategy-level sounding board: ten senior decision-makers, convened by invitation, meeting across the year to pressure-test a brand's strategy, shape its product direction, and hold an ongoing conversation about where the market is going. Built for long-term engagement, it returns stronger relationships, better-informed strategy and new business, and its value compounds as trust builds. Many brands find that an external partner creates better conditions for candid dialogue and strategic insight.
