Keynote Speaker

Valeria is the founder and CEO of Felino, a strategic eCommerce consultancy specialized in growing online & omni-channel sales for fashion retail brands.

She is a mechanical engineer with an Executive MBA/PLD from Harvard Business School and was named 8th on the Top 100 Economic Leaders of Tomorrow by the French think tank Institut Choiseul.

El Mundo, Spain’s second-largest newspaper, named her as a “Future Business Leader of Spain” and Expansión, the most prestigious Spanish business daily, named her on the list of the “100 young Spanish executives with the brightest futures".

In 2018, she was elected to sit on the board of directors of Adolfo Dominguez, the publicly traded Spain fashion company founded in 1976. For six years previously, she was the corporate director of e-commerce & omni-channel and member of the executive committee at Adolfo Dominguez.

Valeria re-launched the firm’s online sales, was able to multiply sales by 20 with double digit profitability. She also expanded the online business to 27 countries in Europe, the USA and Latin America, making the online store the firm’s best-selling selling shop out of 650 shops in 35 countries.

During her eight years in New York City, she worked as a lead engineer at Turner Construction, was vice president at the Corcoran Group, the largest real estate group in the United States, and was also an entrepreneur with a digital marketing & strategy agency in the luxury real estate field.

Valeria is an award-winning speaker who lectures on how to drive digital business transformation, the selection of eCommerce technology, the creation of high-performance teams, and digital strategy & trends. She actively participates in eCommerce and entrepreneurship ecosystems at the international level.

Born in Spanish and with a global vision, Valeria studied in England, Germany and Switzerland, earned her engineering degree in Canada, and worked in New York for eight years. She speaks English, Spanish, German and French at the native level.