70% of HR managers conduct online searches to learn more about and evaluate candidates. 57% are less likely to interview a candidate they can’t find online, and up to 54% have decided not to hire someone based on their online presence, according to a CareerBuilder study. In today’s competitive executive landscape, your digital footprint can be the difference between opportunity gained or missed.
The Executive Pack 60-Day Intensive transforms an executive’s digital brand, strategically positioning them for new opportunities. Over the course of 60 days, you will participate in weekly strategy sessions to clarify goals and define the path forward. Next, the program focuses on branding, helping you articulate your unique value and craft a compelling professional narrative. You will then develop content for your website, ensuring that your story, expertise, and achievements are clearly communicated. A professionally designed website will serve as the central hub for your online presence, while search engine optimization ensures your site is discoverable and ranks effectively on Google. Finally, the branding of your social presencealigns all your digital channels, creating a cohesive and persuasive professional identity.
This comprehensive approach ensures that every aspect of your professional presence is optimized for visibility, influence, and long-term impact.
60-Day Intensive
Valeria Dominguez conducts a positioning study, a digital presence audit, and client interviews across four sessions to understand professional objectives and ultimately culminate with a personalized action plan. These sessions provide clients with the tools to structure their ideas, values, projects, and knowledge. Valeria will analyze what makes them unique and, over the course of the four meetings, develop a roadmap aimed at generating visibility, social influence, and a reputation as a thought leader. The positioning strategy for executives is designed to increase visibility for a professional profile and create a coherent, persuasive digital brand to position the executive for the greatest possible opportunities.
Each personal brand session lasts 55 minutes and is conducted via videoconference (Zoom). Once the purchase is made, we will contact the client to schedule the four sessions at times that best fit their schedule.
4 sessions
This 60-minute, intimate workshop introduces the essentials of personal branding in today’s digital world, drawing on principles from fashion and luxury. Together, we’ll explore the three key pillars that help establish meaningful visibility: uncovering your core narrative, creating quality materials that genuinely reflect your unique essence and the value you bring, and positioning yourself strategically where it matters.
Next, we’ll examine thoughtful discoverability techniques, applying careful search optimization principles to ensure you’re found by the right people. Finally, we’ll explore the quiet power of reputation development through third-party endorsements that naturally build trust.
The first ten participants will receive a live review of their digital footprint during the session, with personalized feedback and immediate action steps, creating a shared and interactive learning experience. This workshop offers a warm introduction to our Branding for Humans philosophy and style before committing to anything further.
60 min