
PERSONAL BRANDING WORKSHOP
PERSONAL BRANDING WORKSHOP
The first 10 sign ups are used in live review
60 min • $195
This intimate session introduces our approach to professional presence building, drawing on principles from the world of fashion & luxury. Together, we'll explore the three key pillars that help establish meaningful visibility in today's complex landscape. We begin by gently uncovering your core narrative—creating quality materials that genuinely reflect your unique essence and the value you bring to others. Next, we examine thoughtful discoverability techniques, applying careful search optimization principles to ensure you're found by those who are looking for someone just like you. Finally, we address the quiet power of reputation development through third-party endorsements that naturally build trust. The first ten participants will have the opportunity for live reviews , creating a shared learning experience that makes the content more lively. This workshop offers a warm introduction to our Branding for Humans philosophy & style before committing to anything further.

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Valeria Dominguez
Founder & CEO, Felino
Executive MBA, Harvard Business School
Bachelor of Science with honors in Mechanical Engineering
Native Fluency in English, Spanish, French & German
Entrepreneur & Business Advisor
Keynote Speaker on eCommerce Strategy
Member of the Board at Adolfo Dominguez (2018 - present)
Chief Digital Officer at Adolfo Dominguez (2011-2016)
Extensive press coverage, recognized among “The young leaders shaping Spain’s business future” & “Spain’s top 100 young executives with the greatest potential” by El Mundo & Expansion.
Connect with her on linkedin or view her personal website

ALBERTO NUÑO
“It’s been a real discovery—I recommend it to everyone. Nowadays, in the digital communication era, we should all be attending this workshop. I found the part focused on LinkedIn especially interesting. Valeria has the ability to tailor it to each person’s professional background, and I think we could’ve spent an entire day just exploring how to get the most out of LinkedIn.”
Channel and Shopper Marketing Manager, Coca-Cola
CLAUDIA ROSALES MODENESSI
Executive Coach
"I’m happy to have completed this amazing personal branding workshop. Thanks to the whole team and to my fellow participants—it’s been an outstanding experience. We’ve learned everything from the impression we make with our image in the first three minutes, to how we’re managing our personal brand on social media.”
IRMA PEREZ
Communication & Media Manager, Grupo Cortefiel (2004-2018)
"It truly was a very constructive and intense day, but full of learning. It allowed us to analyze our profiles and how we’re perceived online. My favorite part was the one that makes you reflect on your journey, your strengths, and how you can find those connecting threads to project yourself into the future. I’d recommend it to anyone, whether they’re a professional or not, because we all need to shape our digital brand—after all, that’s what people are seeing of us.”


We recommend this step if you are interested in exploring the development of your brand. We will align on objetives, do a live review of your digital footprint and then talk about an action plan which is typically a mix of “product work” where you are the product needing a brand & marketing materials and then some findability work to strategically position yourself & some key words.
55 min • $250
PERSONAL BRANDING PRIVATE SESSION
