1 · Digital Transformation Committee
The management of a monthly frequency committee for the definition of a digital & omni-channel strategy for the company and its follow-up. The meetings would include the eCommerce and senior management team for removing obstacles and creating unique management.
With Valeria Dominguez
Technology is changing the world at cruising speed. It is changing the way we work, the way we communicate and definitely the way we shop.
Digital transformation is a matter of survival for any company. Evolve or die is the law of life. Nothing is guaranteed and the life cycles are getting shorter. In the fashion industry, customers expect seamless, frictionless, unified retail experiences. This is the new luxury.
A customer expects to be able to contact a company, be recognized by first and last name, quickly understand the issue, and see the client purchasing history.
The client does not want to repeat himself or suffer from the lack of organization of our systems. As the company grows, it becomes an expert in the exploitation of its business and it is precisely this development of these faculties that makes it a company that does not know how to explore.
Growing a business and exploring new opportunities are opposite skills, so it makes sense for a large company to find it difficult to innovate by definition.
In addition, the great company suffers from social, structural and historical inertia, it is almost immovable. And that's why digital transformation is above all a change management project.
CLIENTS
“I skate to where the puck is going to be, not where it has been”
Wayne Gretzky
2 · Advisor to the Board
For Board of Directors or Advisors
Digital transformation is a top down revolution. Either it comes from the board of directors, or it will not succeed.
This is why it’s so important to have at least one, if not several, digital profiles on the Board of Directors. Contrary to what many people think, economic investment is not the critical factor in digital transformation. Power and a hierarchy structure that allows innovation if it is. A lot of power is required to make cross-sectional changes.
As a member of the board of directors, Valeria would contribute knowledge about digital strategy, eCommerce and omni-channel growth. She would advise the board on trends, success stories, the creation of a high-performance digital team and growth opportunities.
CLIENTS
